What are your career goals? What skills do you expect to gain from studying at ABC Business School and how will they contribute to your professional career? Watching my brother transform from a man who had lost his ability to walk to a man who can play basketball with my father kindled my fascination of the physical therapy world. The Bureau of Labor Statistics anticipates the field of physical therapy to grow faster than average in the upcoming years.
When using technology, we often focus optimistically on all the things it does for us. But I want you to show you where it might do the opposite.
Where does technology exploit our minds weaknesses? I learned to think this way when I was a magician. They play your psychological vulnerabilities consciously and unconsciously against you in the race to grab your attention.
I want to show you how they do it. This is exactly what magicians do. They give people the illusion of free choice while architecting the menu so that they win, no matter what you choose. When people are given a menu of choices, they rarely ask: You open Yelp to find nearby recommendations and see a list of bars.
The group turns into a huddle of faces staring down at their phones comparing bars. They scrutinize the photos of each, comparing cocktail drinks. Is this menu still relevant to the original desire of the group? They miss the pop-up gallery on the other side of the street serving crepes and coffee.
The more choices technology gives us in nearly every domain of our lives information, events, places to go, friends, dating, jobs — the more we assume that our phone is always the most empowering and useful menu to pick from.
All user interfaces are menus. Does it reflect what we care about? Turn yourself into a slot machine. The average person checks their phone times a day. Why do we do this? Are we making conscious choices? How often do you check your email per day?
One major reason why is the 1 psychological ingredient in slot machines: You pull a lever and immediately receive either an enticing reward a match, a prize!
Addictiveness is maximized when the rate of reward is most variable. Does this effect really work on people? Slot machines make more money in the United States than baseball, movies, and theme parks combined.
But in other cases, slot machines emerge by accident. For example, there is no malicious corporation behind all of email who consciously chose to make it a slot machine.
It emerged by accident.
But now companies like Apple and Google have a responsibility to reduce these effects by converting intermittent variable rewards into less addictive, more predictable ones with better design.
Social Approval Easily one of the most persuasive things a human being can receive.
The need to belong, to be approved or appreciated by our peers is among the highest human motivations.Essay on Marketing: Franchising and Subway In , Subway became the top fast-food franchise chain when it reached 33, restaurants worldwide and the company is currently on track to hit 34, units very soon.
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In this marketing plan I am going to discuss and explain what are the SUBWAY existing strengths, weaknesses, opportunities, threats, their marketing strategies, marketing mix, branding strategies and their recent and future changes which are effect their marketing success as a company.
Subway Sandwiches was created in by 2 partners inConnecticut; currently, the network includes more than restaurants in 92 countries (Griffin ). The variety of products differs by country, region and location of restaurant, and might also change seasonally (Griffin ).
Subway Mission Statement: The main intention of subway is to delight and make the customers feel about their food and tell the their friends and relatives that they provide nutritious, fresh and delicious food, made-to-order sandwiches and an great experience.