His and Leonel's roadshows are all about finding the next fool to invest in their country, making it possible for other government officials to rip them off. Its all part of the Big Purple PLD corruption scam plan, and the reason they are the worst country to invest in.
Eureka Forbes was the first to introduce domestic water purifiers - the Aquaguard - model - as well as vacuum cleaners to India in the s. The company operates in over 92 cities in India and employs over 6, individuals.
To introduce previously unknown products to a society in which nationwide commercial campaigns were impossible, the company pioneered direct selling. The corps of suit-clad Eureka Forbes salesmen were a tremendous success.
They are now Asia's largest direct selling organisation with a 5, strong direct sales force touching 1.
Such was the success of Eureka Forbes that Aquaguard has become forbes magazine business plan synonym for water purifier in India Normal response to direct marketing is only about 1 to 2 percent. Unless you're selling a really high-ticket item, it is very difficult to recoup the cost of direct marketing let alone make a profit.
With direct marketing, there are times the possible problems of implementation are as follows -The targeted people are wrong people, and the direct marketing effort was ignored. There is a high possibility that if you might have used the same ad in the trade magazine, you probably might have had the right audience at that time.
However there might be a possibility that the ad itself, whether in the magazine or through direct marketing in the direct-mail piece, may be to blame. When conducting a direct marketing exercise, it is important to ask yourself these questions: And whether you emphasized that benefit in the direct marketing clearly and in a strong way?
Is it higher quality? More convenient to buy or use?
Is it one of a kind? And whether you stressed on those advantages or conveniences in the direct marketing as reasons for consumers to come to you instead of to a competitor?
An example would be snow skis, boats or lawnmowers. And whether you timed your direct marketing properly so you didn't miss the season? After having answered all the above questions, you must consider all the information gained and then think about the ideas below for future direct marketing campaigns: You need to be consistent in your advertising whatever form of media you use.
Direct Marketing is especially popular in India because by nature Indians do not trust claims made by most of the companies unless they have a first hand experience of the product or a direct contact with the service offered by the company.
This has been proved in the past with the grand success of the Eureka Forbes products in the Indian market. The Eureka Forbes products were marketed purely through Direct Marketing efforts and have the largest share in the cleaning products market in India.
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